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Privacy Policy for EQUATRADE.COM
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Thank you for visiting EQUATRADE.COM, a Taylor Brands, Inc. website. Your privacy is important to us. To better protect your privacy, we provide this statement explaining our online information practices.
Registration on EQUATRADE.COM requires several fields of information, including but not limited to fields requesting name, email address, and physical location information. Any fields designated as "private" will not be posted to your public user profile. Any and all fields marked "public" will be visible to site visitors. We have you provide the requested information so to that we can best target resources toward you, including advertisements that correspond to the categories you are searching in and advertisements that may be targeted toward your age group, for example. Information marked private is not shared directly with advertisers, but is used indirectly to allow advertisers to target ads at a specific group of users that meet their advertising needs.
At certain parts of our site, only persons who provide us with the requested personally identifiable information will be able to order products, programs, and services or otherwise participate in the site's activities and offerings. In addition, we may collect certain non-personally identifiable information when you visit many of our web pages such as the type of browser you are using (e.g., Netscape, Internet Explorer), the type of operating system you are using, (e.g., Microsoft Windows or Mac OS) and the domain name of your Internet service provider (e.g., America Online, Earthlink).
Cookies are used throughout our site to track anonymous site visitors and registered users. At some points on our site anonymous users are allowed to interact with content, cookies may need to be used to enable this interaction. We track registered using through cookies to maintain their login status. If your browser will not accept cookies, you may not be able to login to our website successfully... as the system will not be able to follow you.
Also, we sometimes use identifiable information to communicate with you, such as to notify you when we make changes to our Terms of Use or Privacy Policy, to fulfill a request by you for an online newsletter, or to contact you about your account with us.
If you choose to submit content for publication (e.g., an article, comments on an article or ad, a posting to a blog or a discussion board), we will publish your screen name and any other information you have provided to us with that publication.
We sometimes use the non-personally identifiable information that we collect to improve the design and content of our site and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze site usage, as well as to offer you products, programs, or services.
We may disclose personally identifiable information in response to legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request, or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, to verify or enforce compliance with the policies governing our Web Site and applicable laws or as otherwise required or permitted by law or consistent with legal requirements. In addition, we may transfer personally identifiable information about you if we, or one of our business units, are acquired by, sold to, or merged with another company. Agents and contractors who have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Statement by, for example, not using the information for any purpose other than to carry out the services they are performing for us.
Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Statement.
Our site may disclose personally identifiable information to companies whose practices are not covered by this privacy statement (e.g., other marketers, magazine publishers, retailers, participatory databases, and non-profit organizations) that want to market products or services to you. If a site shares personally identifiable information, it will provide you with an opportunity to opt out or block such uses either at the point of submission of your personally identifiable information or prior to any such disclosure.
We may on occasion combine information we receive online with outside records to enhance our ability to market to you those products or services that may be of interest to you. If you have signed up to receive our e-mails and/or subscribe to our blog or one of our RSS Feeds and prefer not to receive marketing information from this site, follow the "unsubscribe" instructions provided on any marketing e-mail you receive from this site.
Our site will not use or transfer personally identifiable information provided to us in ways unrelated to the ones described above without also providing you with an opportunity to opt out of these unrelated uses.
We have put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. We cannot guarantee, however, that such methods are full-proof against hackers and/or malicious computer viruses.
This site is a general audience site, it is not intended or regulated for the use of children.
If you have any questions or concerns about the online privacy statement for this site or its implementation you may contact us at info@equatrade.com or by mail to:
EQUATRADE
c/o Taylor Brands, Inc.
1025 Veterans Memorial HWY SW
Suite 310 Box 203
Mableton, GA 30126
Office/Fax: (888) 581-7653
Please allow up to 30 days for reply to inquiries.
Last Date this Privacy Statement was updated: May 29, 2009.